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購買活動予測のための数量化手法 : 購買行動促進のためのパッケージデザインに関する感性工学的基礎研究(3)
https://nagaoka-id.repo.nii.ac.jp/records/35
https://nagaoka-id.repo.nii.ac.jp/records/3576e13c4d-b387-48b0-b353-bedafc2b1884
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2019-09-17 | |||||
タイトル | ||||||
タイトル | 購買活動予測のための数量化手法 : 購買行動促進のためのパッケージデザインに関する感性工学的基礎研究(3) | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Mathematical Method for Forecasting of Consumers' Purchasing Activity : Fundamental Study based on Kansei Engineering for Package Design to promote Consumers' Purchasing Activity (3) | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ファジィ事象 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 統計分析 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | イメージ段階 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Fuzzy Logic | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Statistical Analysis | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Image Level | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
鄭, 秉国
× 鄭, 秉国× 洪, 起× 豊口, 協× Jeong, ByoungGuk× Koh, Ki× Toyoguchi, Kyo |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper is a fundamental study with the purpose laying the basic foundation of package design studies, controlling the risk as small as possible on the process developing new package designs, clarifying numerically the design factors of package design exerting the effect on consumers' purchasing activity from the point of Kansei Engineering. In this paper, a new general method to analyze the result of questionnaire surveys concerning consumer's image of package design is proposed. This formulates numerically consumers' purchasing criteria on shampoo containers and fuzzy image of design factors on its package design expressed with linguistic image evaluation based on fuzzy logic. Besides, the mean and variance of these fuzzy design factors and the numerical measure of consumers' taste and distaste concerning its package designs are defined and discussed with the data obtained from Japan and Republic of Korea. | |||||
書誌情報 |
長岡造形大学研究紀要 en : Nagaoka Institute of Design Bulletin 巻 3, p. 44-52, 発行日 2006-03 |
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出版者 | ||||||
出版者 | 長岡造形大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1349-9033 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |